AmzIncubator
Not just another Amazon agency

Working with an Amazon agency helps you navigate the complexity and competitiveness of selling on Amazon more effectively. Agencies bring expert knowledge of the platform, data-driven strategies, and proven systems to improve visibility, conversions, and advertising performance.

At AmzIncubator we have a collective 50 years of experience going back to 2008 which we draw on to ensure growing your brand is as seamless and trouble free as possible.

This comes at a fraction of the cost of the equivilent internal full time team.

As an Amazon EU Partner Agency, we work directly with Amazon to help new brands take their first confident steps onto the marketplace. Depending on numbers of SKUs and marketplaces our Founders Launch Plan starts from £550 per month, with a minimum commitment of 3 months.

For an established brand as a full-service Amazon agency, we tailor our services to best suit the needs of your business. We then build a custom proposal outlining exactly what we will deliver and at what cost. This can depend on how many SKU’s you plan to launch/manage, how many regions and how many services you require.

Onboarding with AmzIncubator can begin in as little as one week once a proposal is agreed and signed.

The process starts with a discovery call to understand your brand, current Amazon position, and goals. If there is a mutual fit, we build a tailored proposal outlining exactly what we will deliver. Once signed, our team begins onboarding immediately - gathering assets, conducting an opportunity audit, and building your Amazon strategy.

 We are selective about who we work with to ensure we can genuinely add value, which means the discovery stage is important for both parties, not just a formality.

Yes. Amazon customer service management includes responding to buyer messages (Amazon requires responses within 24 hours), handling returns and refund requests, managing A-to-Z Guarantee claims, and addressing negative feedback, all of which affect seller performance metrics and account health.

 AmzIncubator can manage customer service entirely on a brand's behalf, or operate alongside an in-house team for brands where product complexity requires specialist knowledge. In both cases, we use insights from customer queries to recommend listing improvements, such as adding FAQs to product pages, to proactively reduce the volume of inbound questions over time.

AmzIncubator helps brands expand into new Amazon regions across Europe, the US, and beyond, managing the research, setup, and ongoing operations for each new marketplace.

For European expansion, we help brands utilise Amazon's Pan-European FBA (PAN EU) and European Fulfilment Network (EFN) programmes, which allow sellers to store inventory centrally while fulfilling orders across multiple EU countries efficiently.

We are a registered partner of AVASK, a specialist accounting firm that handles VAT registration, EPR compliance, and cross-border tax obligations for Amazon sellers — a critical requirement for any brand expanding into EU marketplaces

As an Amazon agency, one of the biggest mistakes we see when it comes to selling on Amazon is not having enough stock. If you run out of stock, depending on how competitive the market is, it can be a very time-consuming and expensive process to get the product back up and running, as you will need to re-rank it.

Amazon aims to be the “everything store” where customers can buy any product they need. If you can’t keep your products in stock, Amazon will penalise your performance and visibility.

Our team can assist with forecasting and managing stock shipments into Amazon, especially prior to major deal events like Prime Day and Black Friday, helping ensure you never run out of stock.

Amazon CPC (Cost-Per-Click) marketing is Amazon’s advertising model where you only pay when a shopper clicks on your ad. On Amazon, sellers bid on relevant keywords, products, or audiences, and ads are shown based on a real-time auction system. If your ad wins the auction and receives a click, you’re then charged up to your bid amount.

The goal is to drive targeted traffic to your product listings and generate more sales than you spend on advertising, ensuring a profitable return on investment. The cost per click depends on the competitiveness of the targeted term, product, or audience. High-volume search terms with a large amount of competition will cost more to win the bid and secure the click.

A professional Amazon seller account costs £25 (ex VAT) per month. Once you are selling, you will pay referral fees, which are category dependent (the standard rate is around 15%).

If you use FBA (Fulfilment by Amazon), fees are based on the weight and dimensions of your product, but it is often a very cost-effective way to store and ship products to customers.

Marketing spend varies, but as an agency, we typically recommend allocating around 10% of revenue (depending on your product and category). Our team works closely with you to understand your commercial model and all associated costs to ensure profitability on Amazon.

Because we’re talking about a few different costs here, I’d structure it like this:

Amazon advertising (marketing) spend is typically recommended at around 10% of revenue, though this varies significantly by category, product maturity, and growth stage. New product launches often require a higher spend percentage (15–25%) to build ranking and review velocity before organic sales reduce reliance on paid advertising.

 Beyond advertising, selling on Amazon involves three core platform cost layers:

• Seller account subscription: £25/month (ex VAT) for a Professional Seller account, which is required to run advertising.
• Referral fees: A percentage of each sale paid to Amazon — the standard rate is approximately 15%, though this varies by category (some categories are lower, such as electronics; some are higher, such as Amazon Device Accessories).
• FBA fees (if applicable): Charged per unit fulfilled by Amazon, based on the product's weight and dimensions. FBA is typically cost-competitive with third-party fulfilment for standard-sized products while providing access to Prime delivery.

 Total landed cost on Amazon (referral fees + FBA fees + advertising) commonly amounts to 30–45% of retail price for a typical branded product. Understanding this structure before setting pricing is essential to ensure profitability.

A full-service Amazon agency manages every aspect of selling and growing a brand on Amazon.

Unlike agencies that focus only on advertising or listing optimisation, a full-service agency provides end-to-end support, including account setup and management, product listing optimisation, SEO, PPC advertising, creative content (images, A+ Content, Brand Stores), inventory management, operational guidance, and long-term growth strategy.

In practice, a full-service Amazon agency functions as an outsourced Amazon team — handling both the day-to-day operational requirements and the longer-term strategic decisions that drive sustainable revenue growth on the platform.

When evaluating Amazon agencies, the most important factors to assess are proven regional or category experience, transparency of reporting, account management structure, and whether the agency operates as a true full-service partner or focuses on a single discipline such as advertising only.

Proven results: Look for verifiable case studies and client retention rates, not just headline numbers. High client retention (80%+) is a reliable indicator of sustainable results rather than short-term gains.

Full-service vs specialist: A full-service agency manages advertising, listing content, inventory, and strategy together, which typically outperforms using multiple single-discipline suppliers who don't coordinate.

Reporting transparency: Agencies should provide regular, clear reporting on sales performance, advertising efficiency (ACoS, TACoS), and the actions taken, not just outputs.

Selectivity: Agencies that are selective about who they work with, only taking on brands where they can genuinely add value, tend to deliver better outcomes than those with unlimited client volume.

AmzIncubator has maintained 80% client retention since 2017, operates as a fully service agency, and provides end-to-end Amazon management across all major markets.

At AmzIncubator, we are a full-service, Amazon-focused agency. This means we can handle all aspects of your business on Amazon and tailor our services to your specific needs.

Our services include:

Account setup

Brand Registry

Listing optimisation

Visual content creation

Store building

PPC marketing management

Stock forecasting

Product development research

Regional expansion

Reporting

During our initial discovery call, we outline exactly what services your business requires and build a custom plan to help you launch and/or scale successfully on the platform.

AmzIncubator works with both Amazon Seller Central accounts (where brands sell directly to customers) and Vendor Central accounts (where brands sell wholesale to Amazon, which then retails the product). We have also managed the transition from Vendor to Seller accounts for brands seeking greater pricing control and margin.

Whichever account type you currently operate, or are considering moving to, our team has direct experience managing both models and can advise on which structure is most commercially appropriate for your business.

Amazon reviews are one of the most significant ranking and conversion factors on the platform, products with higher review volume and ratings consistently outperform lower-rated competitors in both organic search and advertising.

 Amazon permits sellers to request reviews from customers via the 'Request a Review' button in Seller Central, but this process is manual and does not scale efficiently at high order volumes. Third-party tools (operating within Amazon's Terms of Service) can automate review requests compliantly and significantly increase review acquisition rates. 

AmzIncubator manages the full review process on behalf of clients, including compliant review request automation and, where appropriate, submitting cases to Amazon to remove reviews that breach Amazon's guidelines, for example, fake reviews or those containing prohibited content, although this can be a complex process.

Certain products are restricted or prohibited from being sold on Amazon UK (and beyond) due to legal, safety, and regulatory requirements. Prohibited items include hazardous materials, weapons, illegal items, age-restricted products (such as alcohol and e-cigarettes), and products that do not meet UK compliance standards.

Beyond outright prohibitions, a number of categories require prior approval (known as 'ungating') before sellers can list. These include food and grocery, cosmetics, dietary supplements, jewellery, fine art, and certain branded goods. Requirements and restricted categories are updated periodically by Amazon, sellers should verify the current list in Seller Central before investing in new product lines.

An effective Amazon strategy combines paid advertising (PPC) and organic ranking to maximise revenue while protecting margin, the two channels reinforce each other rather than operating independently.

Amazon has become a pay-to-play platform, particularly for new product launches and competitive categories. Initially, paid advertising drives the sales velocity and conversion rate signals that the Amazon algorithm uses to determine organic ranking. As ranking improves, organic visibility increases, which in turn reduces reliance on paid spend to sustain revenue.

 The goal is to manage the balance between advertising investment (measured by TACoS, Total Advertising Cost of Sales) and organic growth over time. A well-structured strategy typically sees TACoS decrease as organic sales grow, improving overall profitability without sacrificing total revenue.